The first few steps

The entrance makes a promise. Inside, the layout should fulfil it: a clear view of products, comfortable browsing and an obvious place to ask for help.

Display is a spatial decision

A display island changes movement as well as presentation. Review its height, lighting and relationship to the next fixture from the customer’s position.

Make room for change

Seasonal collections and new campaigns will arrive. Fixtures should accommodate change without losing the clarity of the original plan or creating awkward maintenance access.

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